Mitsubishi and BCA combined to launch the Outlander PHEV - the world's first 4WD plug in hybrid SUV - onto the used car market at BCA Nottingham on Tuesday 25 November.
The special closed sale event attracted nearly 70 buyers in the hall and logging on via BCA Live Online, with nearly 60% of the Mitsubishi dealer network participating in the sale.
The sale featured an entry of 100 vehicles representing the Mitsubishi range, and all 100 were sold, 35% of the entry selling to Live Online buyers. Strong bidding on the day saw all 17 examples of the Mitsubishi PHEV selling under the hammer. The sale generated a turnover of £2.3 million.
Mitsubishi’s Used Car Manager Paul Flint commented “We worked very closely with BCA to stage this very special debut event for the Outlander PHEV, the most important vehicle Mitsubishi have launched for many years. The response from our dealers was very enthusiastic and the bidding was confident throughout the sale, with the star of the show the Outlander PHEV achieving an exceptional benchmark price.”
Paul Dunn, BCA National Corporate Account Manager added “This high profile event underlines that the demand from new car buyers for the Outlander PHEV is being repeated in the used car market. By combining the convenience and power of a 4WD SUV with the economy of plug-in EV technology, Mitsubishi have broken the mould within the specialist SUV sector.”
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